Display Advertising is a type of advertising that typically contains text, logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display Advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective.

E-mail Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing

Interactive Advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

Web Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web Analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.